Philips Consumer Electronics has a bit of a “stodgy” reputation in the United States.  The miniscule number of ads that Philips has done over the years hasn’t made any iota of difference to anyone.  They’ve had a tendency to leave advertising of their consumer products up to retail merchants, who usually announce the products at a substantial discount or clearance.

     This time, it looks like they got it right.  This is a brilliant ad.

     Unfortunately, it comes without Media fanfare.  Without advertising to actually draw people to the site.

     Maybe one day they’ll get it.